Unfortunately, the UK high street has been in the headlines recently for all the wrong reasons. Retailers like Toys ‘R’ Us and Maplin have run into hard times in the first quarter of 2018. With no buyer coming forward to rescue Toys ‘R’ Us in the UK, for example, it was announced that all of its stores would be closing in the UK.
The bankruptcy and closers of major retail stores has many wondering if we are seeing the beginning of the end for brick-and-mortar stores. Will stores soon shift to online only? Experts say no. Customers still enjoy shopping for things in-person, trying items on and having an afternoon out to window-shop with friends.
Building a Successful Store in the Data-Driven Age
Retail giant, Amazon, also proves that it is possible to build an enormously successful company. The secret? Focusing on constant innovation and changing of the shopping experience to keep customers happy. To survive in this ever-changing industry, businesses must find new approaches to selling goods and engaging with their customers.
The most successful physical stores in this digital age have figured out how to get the balance right between the emotional connection with customers and offering an innovative in-store experience. The rise of social media has created the well-informed consumer, which means they are more demanding than ever. This has also created an expectation for the fastest and most seamless shopping experience.
As you focus on growing your business, be sure to keep these factors in mind:
- Your website – If you already have a website, look for ways you can further improve your customer experience and brand image. Be sure each page is easy to navigate and is mobile responsive.
- Social media – Work on building relationships with your customers through social media. Consider it the local coffee shop where your customers can relate their experiences to about your brand (word-of-mouth).
- High quality content – Content marketing has quickly become the most powerful strategy for many businesses. It serves to grab customers interest and establish your business as an industry expert.
- Embrace the feedback – Connecting with your customers has never been more important than it is today. Make sure you are responding to customers feedback daily, whether it is positive or negative.
Where to Find Support
Do you need merchant services to improve your customers’ experience? Consider working with an alternative provider like Web-merchant. Secure the payment processing you need to offer a positive, seamless customer experience.
Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of the industry has helped thousands of business owners save money and time.